Nestled in the vast verdure of the Cauca Valley is its capital - the City of
Santiago de Cali. Abustling metropolis of two million, it is where the old meets the new.
Founded on the 25 th of july 1536 by the spanish conqueror
Sebastián de Belalcázar, its centuries - old traditions now make way for the cultural
opportunities of tomorrow. Wiht year - round temperatures averanging 26 degrees
Celsius, the city's allure is hard to deny.
Within this tropical setting we find a people whose friendliness, enthusiasm,
civility and musical talent have led to a surprising level of social advancement
giving the city an internacional reputation for its charm and conviviality.
Here, in this region of bautiful women and awe - inspiring natural wonders,
is where the Cali fair is held yearly - one of the continent's most important events
in the field of popular entertainment. For five days at the end of December,
the whole word's entertaiment industry focuses on
Santiago de Cali - together with the many thousands of tourists and entrepreneurs
who congregate here.
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